Prudential came in 15th out of 21 companies. Below average customer satisfaction ratings: Many other life insurance companies with similar product offerings were ranked higher in the J.D.Expensive term coverage: Pricing for Prudential’s term policies is more than double the cost of some other companies’ premiums.Few companies we reviewed offer that much coverage to anyone over 50 without a medical exam. No-medical-exam life insurance to $3 million: You can skip the medical exam when applying for coverage as long as you’re 60 years old or younger and you're applying for a coverage amount between $100,000 and $3 million.The rider lets you receive a portion of the death benefit if you’re diagnosed with a terminal illness, are confined to a nursing home, or require an organ transplant. Living benefit riders included with coverage: Prudential offers its Living Needs Benefit rider free of charge on most policies.This is a nice benefit because some companies limit the conversion period or don’t let you choose which policy to convert into. Generous term conversion options: You can convert a Prudential term policy into one of its permanent life insurance policies without taking a medical exam until the end of the term period or age 65.Few customer complaints: Prudential had fewer complaints over the last three years than expected based on the company’s size, according to the National Association of Insurance Commissioners (NAIC).
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